IntroductionChikankari, a traditional form of embroidery, represents a delicate dance of threads and needlework that has been cherished for centuries. With origins tracing back over four hundred years to Shiraz (modern-day Iran), Chikankari’s journey to India is as enchanting as the craft itself. Its evolution and prominence in Indian culture, pa
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The fashion industry has grown exponentially over the years. Women across demographics love exploring the latest fashion trends. But more often than not, exorbitant prices play spoilsport. The market size of women's innerwear across India in 2020 was approximately 321.64 billion Indian rupees and is estimated to reach 621.35 billion rupees by 2025.